Learning English Essay

Life long learning is the concept that it is never too soon or too late for learning. Lifelong learning is attitudinished that one should be open to the new ideas, decisions, skills or behaviours. English is neccessity of life and the same as lifelong learning when you want to live in the real world; English is very important and neccessity in your life. For example, when I was young I could not speak any language and then after I grew up my parents, my teachers; they tried to teach Thai language to me because they knew if I cannot understand Thai language it would be very difficult to live with another people when I grew up where I studied my teacher taught English to our students because he knew English is very important in the world, but I did not know why at that time I did not study hard. Sometime, English was boring; this is the reason why I did not have interest to study it, perhaps I think, I am lazy and it is not good for me. English is important key to success. If you want to do anything in the world such as, to study, to do your business, to make a new friends, to go aboard etc. Especially when you go aboard to study another course. It is teach in English and then when you graduate and want to get a good job, it is very important for you to do anything in your business. You can use it to make new friends from all over the countrys in the world for your business. It has an adventure over than somebody cannot use English. Your business has a good chance for your success. The real world has a lot of business competitors if you cannot use English maybe you get someone who want to do business with you and may decieve you and then your business may fail or bankrupt. Whatever English enlightens us about how to succeed in the real world eventually I want to study English, but according to my chance when I live in India. My disere is simutnious about studying English and to write research proposal an apply to study in some course at the university because i will hope it would be good for me to improve my English and I will finish maybe it has been good. When I have finished. I will get a good job and I can communicate or contact with foriegners who give a good chance and good work for me. Though I will achieve good things or bad experiences but I think, English is meaningful and worthwhile to study. I will want to study all the time, it cannot stop to learn probably if i will study for a long time, it will help me to succeed in anything. I am hopeful it can improve my life although it is very difficult and very complicated for me, but I will want to try and study. It  has worthiness or worthless it depends on you. If you think and do in the right way it is good for you and anybody, but on the other hand it is good for you only and then it can destroy someone.

True Colors: Carolyn Kalil’s Personality Assessment

Calm, happy, complex, practical, spontaneous – these are a few ways to describe one’s personality. Everyone has several different pieces to their personality, almost as a puzzle has many pieces that make up one big picture. Throughout time many individuals have come up with their own methods to analyze one’s personality. This essay will describe my understanding of Carolyn Kalil’s True Colors personality assessment and present evidence to support its accuracy. Kalil’s personality assessment has four possible outcomes. After taking the assessment one will be given a color; blue, green, gold, or orange. Each color resembles a different personality type. Some examples are calm, curious, organized, and active, respectively. After taking this assessment I found out that my personality is blue, which fits me. I prefer calm, harmonious relationships, working in groups, helping and nurturing others, along with well though decision making. The assessment asks a series of â€Å"would you rather† style questions. One of the questions, for example, is â€Å"When in a relationship I (a) prefer my partner to know that I love them without telling them, (b) tell my partner that I love them. After the assessment your results are generated with some information about your color. For best results, one must be truthful when answering the questions. Some people lack personality ethic, which is when one pretends to be likeable rather than showing their true colors (Lamberton, Minor&, 2010). Lacking personality ethic may give false results, such as how you want to be rather than how you really a re. I was a little shocked at the accuracy of the results. This pushed me to dig deeper to find more information on Kalil’s strategy. Carolyn Kalil’s study used analysis and interpretation, a common method in creating and evaluation surveys. She gathered her information and then assigned meaning to it which helped her to determine conclusions and give her findings significance. Her independent variables were the personality types listed above. Her depended variables were â€Å": 1) Feeling, Thinking, Judging, and Perceiving from the MBTI, 2) the General Occupational Themes of Social, Investigative, Conventional, and Realistic from the SII, and 3) the Orientation Scales of Helping, Analyzing, Organizing, Producing, and Adventuring dimensions of the CISS. (Kalil, 1998). Instrumentation Carolyn Kalil used two instruments when developing her True Colors personality assessment. These instruments were character cards and words clusters. The character cards consisted of an individual ranking four cards, each of which represents one of the four personality types (Krathwohl, 1998). This test appeals more to the blue and gold personalities. The word clusters required the individual to rank a list of adjectives one a scale of 1 to 4 with 4 being most like the individual and 1 being least like them (Krathwohl, 1998). Obviously, this test was self-scored. This test appeals more to the green and orange personalities. Result Kalil operated on the principal of convergent validity. This means that her assessments are related to what they should, in theory, be related to (Lowry, 1990). An example of this would be similarities among test scores. This is because one assumes if you’re taking a test then you should have certain knowledge for that subject, resulting in a high test score. Although the subjects for both instruments were male and female, no gender differences were found in Kalil’s studies, (other personality assessments such as the Strong Interest Inventory or the Campbell Interest Skill and Survey did, however, show strong differences between genders) concluding that gender does not affect personality types (Lowry, 1990). Kalil found that personality types do change over time and may be influenced by outside factors such as the environment in which they are testing or their current mood (Kalil, 1998).

Computer science and information technology Essay

The hard work and determination to create opportunities for change remains to be the main inspiration of man towards the attainment of his personal goals and objectives. They use these experiences as motivation and strength to further advance in their respective fields. Not only does it enhance their capabilities as an individual, at the same time it provides the necessary stepladder in attaining success. With these, I wish to express my intention to apply for a PhD degree in Web Engineering Technology. The realm of computer science and information technology has always fascinated me. It stimulated my mind of this complex processes that happens within for a particular system to work. This complexities and possibilities have made me keen of the possible opportunities that are yet to be discovered or formulated. This however, can only be facilitated by further education and research. Looking at my educational background, I finished my Bachelor of Science in Computer Science. After this, I began teaching students about the things I had learned during my study. Given my good academic standing, I was given a full scholarship by my country to study in the United States. This proved to be too good to be true for me as it can help me achieve my long term goals – better my skills and competence in the field. Being an international student, I was faced with numerous struggles and difficulties adjusting. But my hard work paid off. Now, I am currently finishing my last semester to complete my Masters degree in Computer Science. I can say that this experience enhanced my interpersonal and leadership skills which I can effectively apply in practice. Now, it is my utmost intention to pursue a PhD program and focus on the field of Web design Technology. I chose this specialization because I am greatly interested in the increasing number of techniques and strategies available in Web Design. Likewise, I had familiarized myself with this study and hope that in the future I can be able to provide a lot of research in my chosen field of profession. In the end, this stepping stone is a vital process towards my personal fulfillment and professional success.

Music Industry

The Ever-Changing (I think it's hyphenated)Music Industry The 1980s began with the death of two musical icons: John Lennon and Bob Marley. This set the scene for a momentous decade. A lot of artists in the '80s were inspired politically and that shined through their songs. For example, â€Å"19† by Paul Hardcastle and â€Å"99 Luftballoons† by Nena. The '80s was also the introduction to the CD and revolutionizing the way consumers listen to music, making it more portable. Now MTV has launched the first music video, â€Å"Video Killed the Radio Star† by The Buggles. With visual to accompany artists songs, they have another avenue to captivate consumers with. This led to extravagant production classics like â€Å"Thriller†. A revolution was happening and technological advances have only just begun to shape the way consumers listen to and share music.With revolutionary music comes controversy, and with music artists now having another media to articulate their message, Madonna releases â€Å"Like a Virgin† in 1984. This sent a wave through the decade and the boundaries of what was socially acceptable were pushed to the limits. Some songs were even â€Å"banned† for sexual content despite their immense popularity. The '80s was also a break through in Hip-Hop with groups like Beastie Boys and Sugarhill Gang. This wider representation and growth in diversity in the commercial aspect of music also led to growth in consumers.The birth of Hip-Hop in the '80s became a staple of music in the '90s. Hip-Hop stepped away from the soul and funk themes from the '80s to be dominated by the East Coast-West Coast Gangster Rap feud. The extreme success of N.W.A. followed by releases from Dr. Dre and Tupac established the dominance power and influence of West Coast rap. East Coast Hip-Hop was led by De La Soul and A Tribe Called Quest but was incompetent in their attempt to could never quite match the commercial success of the West Coast. That is until the release of albums from Nas, B.I.G., and Wu-Tang Clan. This feud had everyone loyal listeners buying albums to hear the next low-blow and cultivated an intensely loyal consumer following. Sadly, speculation and business led to the death of Tupac and Biggie and with their death the end of a golden era in Hip-Hop. Again, music was changing and no one could predict the drastic change that was digital. Now at the start of the '00s, iTunes is born and now anyone with a smart device or computer for pennies per song, instead of buying the whole album. It is now evident that songwriters and artists have to focus wholeheartedly on making each and every song as great as the single. CDs were intensely profitable for artists and (especially) record labels, until the Internet, MP3s, piracy, Napster, iTunes, YouTube and Spotify kicked in over the past 10 years. Over the past couple of recent years, YouTube has grown into a lucrative machine for record labels. Popular videos with millions of hits can be adorned with ads, and YouTube shares that revenue with the copyright holders. Some artists like OK Go have even decided to split from their label and end up making more money from YouTube than they do iTunes. We saw the industry adapt to the digital age of music. Spotify is not just streaming anymore, it is now an authoritative  discovery platform, a network of popular  radio stations, and also the primary way people are listening to music. With the multitude of ways that people can listen to music for free today, now artists are concerning themselves with how to get on every platform and how many streams they can get. You can even put your song on a Snapchat filter now! (New paragraph) As a consumer, it's great to be able to discover new artists and groups that I would have never found through CDs or word of mouth. However, as an artist I can understand the frustration in a market that is changing so fast and so quickly.

Group Polarization

Group polarization is the tendency of the group to converge on more extreme solutions to a problem, as opposed to a decision made alone or independently. There is a phenomenon called the â€Å"risky shift† , it is an example of polarization; the risky shift occurs when the group decision is a riskier one than any of the group members would have made individually.This may result because individuals in a group sometimes do not feel as much responsibility and accountability for the actions of the group as they would if they were making the decision alone. The study of group polarization began with an unpublished 1961 Master’s thesis by MIT student James Stoner, who observed the so-called â€Å"risky shift†, meaning that a group’s decisions are riskier than the average of the individual decisions of members before the group met.Group polarization has been widely considered as a fundamental group decision-making process and was well-established, but remained no n-obvious and puzzling because its mechanisms were not fully understood. Mechanism Social comparison approaches, sometimes called interpersonal comparison, were based on social psychological views of self-perception and the drive of individuals to appear socially desirable. The second major mechanism is informational influence, which is also sometimes referred to as persuasive argument theory, or PAT.PAT holds that individual choices are determined by individuals weighing remembered pro and con arguments. These arguments are then applied to possible choices, and the most positive is selected. As a mechanism for polarization, group discussion shifts the weight of evidence as each individual exposes their pro and con arguments, giving each other new arguments and increasing the stock of pro arguments in favor of the group tendency, and con arguments against the group tendency.

Philips Kotler Marketing Management Essay

Analyzing Consumer Markets Since marketing starts from the customer, it is of primary importance to understand the psyche of the customers and their buying motives. This chapter talks about the various behavioural patterns that govern the decision making process of a customer. A marketer needs to understand these factors affecting the customer’s purchase decisions so as to design an appropriate marketing strategy. Factors affecting Consumer Buying Behaviour 1. Cultural Factors a. Culture – Frames traditions, values, perceptions, preferences. E.g. Child learning from family & surroundings. b. Sub-culture – Provides more specific identification and socialization. Include nationalities, religions, racial groups and geographic regions. c. Social Class – Homogeneous and enduring divisions in a society which are hierarchically ordered. Members share similar tastes and behaviour. 2. Social Factors a. Reference Groups – Have direct or indirect influence on person’s attitude and behaviour. Primary groups: regular interaction, e.g. family, friends, neighbours. Secondary groups: religious, professional, trade union groups. Aspirational Groups: ones that a person hopes to join. Dissociative groups: whose values or behaviour and individual rejects. b. Family – Family of orientation: parents and siblings. Acquires orientation towards religion, politics and economics, sense of personal ambition, self worth and love. Family of procreation: spouse and children. More direct influence on buying behaviour. c. Roles and Status – Role consists of activities a person is expected to perform. Each role carries a status. Marketers must be aware of the status symbol of each product. Chapter 6 – Analyzing Consumer Markets 3. Personal Factors a. Age and Stage in the Life Cycle – Tastes are age related. Markets should also consider critical life events or transitions. b. Occupation and Economic Circumstances – Economic Circumstances like spendable income, savings, assets, debts, borrowing power etc affect consumption patterns. c. Personality and Self Concept – Personality, set of distinguishing characteristics that influence his/her buying behaviour. Consumers match brand personality with their ideal self concept instead of their actual self concept. d. Lifestyle and Values 4. Psychological Factors a. Motivation: Freud’s theory of id, ego and super ego; Maslow’s need hierarchy theory; Herzberg’s two factor model. b. Perception: Process by which we select, organize and interpret information inputs. In marketing, perceptions are more important than reality. c. Learning – Induces changes in behaviour arising from experience. Marketers can build demand by associating the product with positive drives. d. Memory – Short term and long term memory. Build brand knowledge and brand recall as node in memory. Problem Recogniton Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behaviour The Buying Decision Process Problem Recognition – Customer recognises a need triggered by internal or external stimuli. Marketers need to identify circumstances that trigger needs. Information Search – Two levels of involvement – Heightened attention when person becomes more receptive to information about the product. At next level consumer may enter into active information search, looking for reading material, phoning friends etc. Evaluation of Alternatives – Factors influencing a particular choice over the other include attitudes, beliefs and expectancy value. Purchase Decision – Between purchase intention and purchase decision, 2 intervening factors come into play- Attitudes of others and Unanticipated situational factors. Marketers should understand that these factors provoke  risk and should provide information to reduce it. Post purchase Behaviour – Marketers must monitor postpurchase satisfaction, postpurchase actions, and postpurchase product uses. Chapter 6 – Analyzing Consumer Markets Trends Level of customer involvement Involvement Significant Insignificant Differences in Brands High Complex Buying Behaviour Low Variety Seeking Dissonance Reducing Habitual 1. Complex Buying Behaviour: When a customer purchases something for the first time. 2. Variety Seeking: Consumers will keep switching varieties just out of boredom. Eg- Biscuits. Marketer should keep introducing new products and display the product prominently. 3. Habitual: Buying the same thing out of habit and not out of loyalty. Distribution network should be excellent in this case. Maintain consistency in product and advertising. 4. Dissonance Reducing: In case of repeat purchase of same product.

Why do Identity Theft Offenders target middle class women at shopping Research Paper

Why do Identity Theft Offenders target middle class women at shopping malls & how can we prevent this from happening - Research Paper Example The paper intends to state that IPv4/IPv6 provides assistance to frame solid and customize networking system in the area of IP addressing system, security communication and data transmission for the various users. United Nation Convention through the implementation of IPv4/IPv6 evaluates various protections, controlling and combating measures against trafficking of the middle class women and various criminal offenses and impulses. In the contemporary society, identity theft is becoming one of the emerging issues affecting people, especially women of middle class. The identity theft offender target women of middle class as they are not very tech savvy and are not aware of the aspect of confidentiality and privacy while operating technology or cards. In this context, it is worth mentioning that middle class women are getting more inclined towards shopping in the modern era. Owing to this increasing trend of shopping the identity theft offenders are targeting middle class women wherein the shopping mall acts as a medium. It is observed that women tend to spend much of their time in shopping on regular basis at shopping mall. The lack of tech awareness makes women a soft target as they are not very expert in using their plastic cards while shopping malls (Pratt et al., 2010). The chances of maintaining confidentiality and privacy are lacked amid the people of middle class. The identity theft offenders use shoppin g mall as a medium to target the middle class women in order to get data and misuse the same. Due to this lack of technical awareness women were getting targeted and affected in a negative manner. The information can be easily collected by the offenders through shopping malls as due to lack of knowledge women do not use the cards and their details in a confidential manner. In this regard, in order to mitigate such issues this research

Information and Systems for Competitive Advantage Research Paper

Information and Systems for Competitive Advantage - Research Paper Example The researcher states that for many organizations, such Web sites are helpful to customers because they are able to acquire resources, as opposed to determining requirements for resources. On the other hand, customers make use of the sites for determination of requirements, as opposed to using them for acquisition purposes. At the same time, the Web helps firms to be in a position to compete in the manner expected. CLRC is advantageous due to the fact that it is able to provide guidance that assists in the search for SIS opportunities by focusing on the needs of customers. Products that are provided by an organization to its customers appear as supporting resources from the point of view of the customers. This is due to the fact that a customer must go through a kind of resource lifecycle to acquire them, and this requires a significant amount of effort and time to manage. The ability of a supplier in assisting a customer to manage this lifecycle enables them to differentiate themsel ves from the competition, thus creating a competitive edge. The differentiation method applied may be in form of enhanced customer service, the introduction of direct cost savings or investing in ICT. The relationship between ICT and the CRLC framework is crucial especially in today’s technologically advanced world due to the fact that enhancement of customer service/ experience is largely dependent on the advancement. Various studies have been carried out to determine the prevalence of ICT in the wine industry; different forms of ICT used in the industry, how they are applied and incorporated in the various operations, what they are used for, their importance in enabling production, as well as the factors that could influence their use.

The Matrix Movie Review Example | Topics and Well Written Essays - 750 words

The Matrix - Movie Review Example V. In conclusion, one may note that at the time of its production, The Matrix stood apart from other science fiction films in that the successful communication of the plot and story was inextricably dependant upon the formulation of such technologies as would do so. The Wachowski brothers' 1999 film, The Matrix, has been hailed by numerous critics as a revolution in cinematography. As the professor of film and cinematic arts, Adriana de Souza e Silva (2004) remarks, the use of revolutionary cinematographic techniques successfully allowed for the depiction of unreal' space as both real and material. Apart from the fact that the techniques used both communicated and served the plot, the fact is that they allowed the filmmakers to depict the worlds of cyberspace and the mind as if they were material realms of existence, even as they constantly reminded audiences of the hazy and ephemeral nature of that world (Silva, 2004). While the cinematographic effects and techniques in The Matrix have been dismissed as eye candy' by some critics, a discursive analysis of these techniques, with specific focus on bullet time, shall demonstrate the extent to which The Matrix, not only represents a revolution in special effects technology but has successfully emp loyed those effects to actualise and materialise an otherwise immaterial world and existence. The Matrix unfolds within the ephemeral landscape of a quasi-cyberspace, difficult to depict or define. As noted by the American and cultural studies scholar, Tim Blackmore (2004), the world of The Matrix is almost impossible to define, let alone depict in material fashion, insofar as it exists somewhere within the mind and is shaped by a cyberspacian high-tech existence which is simultaneously real and unreal. The storyline, inasmuch as it derives from the traditional evil versus good, light versus darkness theme, is familiar but the world in which it unfolds is highly unfamiliar and, as such, alien to the audience (Blackmore, 2004). Within the context of Blackmore's (2004) observations, one may define two challenges before the filmmakers. The first is to exploit cinematographic and lightening techniques to their limit for the explicated purpose of both visualising and rendering real, the unreal world of The Matri

Biblical Theme of Justice, Love, Fidelity, Mercy Term Paper

Biblical Theme of Justice, Love, Fidelity, Mercy - Term Paper Example The Old Testament narrates events that occurred during the time of Abraham, Moses, and the lives of Israelites. The common bible has 66 books written by various authors, at a different period influenced by the Holy Spirit. It is reputable that the bible is the most sold manuscript in the historical world compared to other literary books. Justice, fidelity, love and mercy are core themes found in the bible and are discussed aptly. Old Testament God is just and desires man to practice integrity according to his guidance and instructions. He wants justice to be practiced in interpersonal relations among the populace. Justice refers to policies and set of laws that bind the society mutually in the Old Testament. The laws in testament are aimed at bringing harmony and love among people. Justice is viewed as liberation when the Israelites were liberated from the repression of slavery in Egypt (Groody, 33) Justice is depicted when God made a covenant with the Israelites after rescuing them from oppression and taking them to Promised Land. "’(The Egyptians) made the people of Israel serve with rigour and made their lives bitter with hard service, in mortar and brick, and in all kinds of work in the field; in all their work they made them serve with rigour’ (Exodus 1: 13-14).† (The Irish Commission for Justice, & Peace, 4)... The term ‘Yahweh the liberator’ is common in Old Testament since he is responsible in assisting the demoralized, and defenseless in society. They were overworked for a period in anticipating that God would come to their rescue and deliver them from subjugation. According to the Old Testament, a person cannot be just when relating to the covenant made amid man and God (Groody, 33). The covenant required Israelites to be just by assisting the oppressed and deprived. Justice significantly emphasizes on quality of human relation rather than the social power and person’s rights. The relationship existing amid individuals should be guided by covenant’s qualities such as steadfast, love, mercy and faithfulness. Amusingly, Israelites perceived a ‘just’ person as an individual who is well off and lives a comfortable life. The continuity in the development of the theme is seen in the story of Job, whose life experience teaches people that justice is appr eciating good things in life and the ability to be aware that everything in existence is a gift from God. Prophet Zephaniah and Jeremiah esteemed the poor in the society since they were perceived as the chosen instrument in God’s implementation of justice. The act of justice by the Israelites is the basis of Israel’s faith. God is referred to as the ‘God of Covenant’ since he rejects worship that prohibits the significance and practice of justice. Consequently, for a Christian to be perceived as redeemer of the subjugated, he/she has to observe the duties critically (Groody, 32). New Testament Justice should prevail in society, and individuals should learn to be understanding and caring to be perceived justly. A ‘just’ person lives in accordance to the covenant way of life

Manager Perspective on Aircraft Maintenance Essay

Manager Perspective on Aircraft Maintenance - Essay Example An FBO is principally known for the provision of support services to the general operators of aviation at a public airport that is located either on the airport leasehold property or even in a few cases, adjacent to the airport leasehold property like an operation of through the fence. In smaller airports that operate and serve general aviation in modest or far-flung societies or communities, the town itself might offer fuel services together with the operation of basic facility of FBO. Many operators of FBO that do business at moderate to high traffic volume airports are non-governmental organizations; that is either publicly or privately owned companies (Herman, 1968). The general objective of the activity of maintenance effort is ensuring availability of the aircraft that is required to meet the operational commitments. In addition, the Aircraft Maintenance Manager is fully responsible for the management of maintenance effort to accomplish this objective. The department of mainten ance organization also helps the manager of aviation maintenance in attaining this goal. Moreover, the maintenance administration offers the personnel accounting, the clerical roles that are associated with the administrative support and record keeping (Mirghani, 1996). The maintenance management consists of the management of aircraft, material, SE and personnel. The MDS (Maintenance Data System) can also help in all there functions. Business aviation allover the world, particularly in the United States has a desirable safety record, and a thorough regulatory structure that helps in keeping it in that manner. One of the fundamental requirements is that the operators of AOC have appointed post holders in key positions, and among them is the maintenance manager. Nevertheless, this critical role may be undertaken or performed by a licensed engineer, even though not necessarily. The engineering quality control, with the responsibility of maintaining airworthiness, contracts with complia nce and suppliers, the present-day maintenance manager should, above all these, be a very competent supervisor (Mirghani, 1996). For this feature, when those who are responsible for their company’s carriers maintenance are asked to tell about their duties, it is surprisingly found that nearly all of them have good relationships with their local managers, and very few troubles or problems with the requirements of EASA different from the sheer paperwork quantity. It is very possible for the maintenance manager of the aircraft manager to be the only member of staff dealing with the technical matters. Nonetheless, the hands-on maintenance will nearly always be performed by contracted corporations with proper approvals. Those who employ their own engineering staffs say that there are numerous qualified candidates available; implying that the issues of shortages of engineers are long gone (Herman, 1968). The department of aircraft maintenance at the airports helps in supporting nav al operations by conserving the aircrafts and the associated SE to the allotted maintenance level. Since all the activities involved in maintenance have similarities in management, operation and mission, these sections have standardized supervision and organization (Herman, 1968). The department of maintenance helps in the facilitation or enhancement of: Training and performance of the maintenance personnel; maintenance effectiveness and veracity for all material;

Cheating cannot disappear in the school Research Paper

Cheating cannot disappear in the school - Research Paper Example Further, a cursory analysis with regards to the scope and impacts of unlimited cheating will be discussed. Firstly, it must be understood cheating is something of a social phenomena within the world. Although the impacts of cheating within scholastics have only recently come to a broad level of understanding, the fact of the matter is that cheating is a type of social problem that traces its origins back to the innate desire for an individual to gain a competitive advantage over his/her peers with the least amount of effort. Ultimately, the human spirit is one that continually seeks for self betterment and a level of advantage over their fellow students (Bing et al. 29). Oftentimes, this desire to be better engages the individual to try harder and exert their selves more fully. However, oftentimes, the case is that the individual seeks a shortcut with regards to maintaining an advantage and reaching a desired goal. This shortcut can either be the reduction in the overall quality of t he work that they represent or it can be referenced with regards to the fact that the seek to cheat in one form or the other as a means of providing themselves the benefits that had previously been mentioned. Regardless of the way in which cheating is defined, it must be understood cheating is not localized to the University or secondary education systems. Rather, from an early age, children are made aware of the fact that cheating is very much a part of adult life. From the way in which a colleague takes advantage of another and claims his/her own work as their own, the manner in which the government is cheated out of taxes (and individuals brag about this), or the manner through which deception is utilized in business deals, the young stakeholders presented with a litany of different situations in which cheating is both allowed and even promoted. Recognizing that cheating is a defensible approach to effecting the goals that they wish to accomplish, students engage in this process with not nearly enough reservations with regards to the negative ramifications of such a process can necessarily engage. Ultimately, the practice of cheating is reinforced within a young individual due to the fact that the process itself is oftentimes rewarded within both the adult world and the scholastic world. One does not need to look very hard to find a situation in which cheating within the corporate dynamic has provided an individual, or indeed entire corporation, with a great deal of benefit Orwell as compared to those that would have chosen the more ethical and/or moral approach. By much the same token, cheating within the scholastic realm has proven to be beneficial in many instances as well. A key proof of the situation has to do with the fact that information has recently been revealed that Moammar Gaddafi’s son, Saif, had plagiarized his PhD dissertation while studying in London. Naturally, proof of this

Was the great leap forward Chinas failure to comprehend stalinism Essay

Was the great leap forward Chinas failure to comprehend stalinism - Essay Example Only during the war years he turned his attention to the occupying Japanese imperial army. In all other cases his fight was against either internal opposition or other warlords. Thus he perhaps felt constrained in a peaceful environment. Thus Mao wrote â€Å" War   is the highest form of struggle for resolving contradictions, when they have developed to a certain stage, between classes, nations, states, or political groups, and it has existed ever since the emergence of private property and of classes†. "(Mao, 1936, Selected Works,   Vol. I, p. 180). Part of his psyche can be gauged from the fact that just after gaining power in 1949 he entered the Korean War and also talked of exporting world revolution. After Stalin’s death in 1953 he assumed that the leadership of the communist world would descend on him. When this did not happen he thought of ways to assert his authority so that the communist movement recognized him. He occupied Tibet and waged a border war with India in 1962 and supported Castro at about the same time during the Cuban missile crisis. At home Mao enforced Stalinist concepts in agriculture and industry and he talked of the great leap forward. ... (Jacques, Andrieu (2002) The psychology of Mao, Brussels, Editions Complexe) History records that both the campaigns of Mao the Cultural Revolution and the hundred flowers bloom brought untold hardship to the common man. The policy of a hundred flowers was abandoned forthwith after Mao gauged the mood of his opponents, of whom many were arrested and sent to labor camps for rehabilitation. By launching this campaign of a 100 flowers Mao was able to purge any challenges to his power and dissidents were all eliminated. Jung Chang opined in her book that the Hundred Flowers Campaign was merely a ruse to root out "dangerous" thinking.( Chang, Jung. 1991,Wild swans: three daughters of China. New York: Simon & Schuster.) The great leap forward which started in 1958 was Mao’s attempt to by pass the historical concept of industrialization and development by keeping society in ferment as well. This was different from Stalin who set up a state controlled economy and no mass upheaval in s ociety. Mao assumed that a perpetual revolution was a necessity in the development of China. In this his mind conditioned by decades of war and turmoil made him believe in quick solutions, irrespective of the hardship it could cause to the people Thus he started collective farms and abolished land ownership. The result was disastrous and famine stalked the land as Agriculture production fell to its lowest level. ( Ashton, Basil, Kenneth Hill, Alan Piazza, and Robin Zeitz. "Famine in China, 1958-61." Population and Development Review) He also decided that China needs more iron and thus enforced a scheme where he ordered all peasant houses to be converted to smelters for pig iron. But he erred grievously in

How Has The Emergence Of The Internet Help The Sport Industry Research Paper

How Has The Emergence Of The Internet Help The Sport Industry - Research Paper Example This research will begin with the definition of the term ‘Information Technology (IT)’ that mainly deals with technology which is utilized for handling information or facts. It is defined as that subdivision of engineering that mainly deals with the utilization of electric devices namely computers and telecommunications protocols to retrieve, accumulate and convey information or facts to other sources, when required. The process of IT includes attainment, dispensation, storage and broadcasting of verbal, pictorial, textual and statistical information with the help of a microelectronics-base, blended by computing and telecommunications. IT mainly utilizes internet as the prime source to transfer information in this era of globalization and industrialization. Internet is an international system which is interconnected with varied computer systems which utilizes numerous usual internet procedure suites (TCP/IP) to serve billions of customers globally. It is a system of netw orks that comprises millions of personal, public, scholarly, business and administration networks around the globe, which are allied by a wide array of electronic, wireless and visual networking equipments. Internet is one of the significant technologies which is utilized to transmit an extensive assortment of information or facts, namely inter-related hypertext credentials of the World Wide Web (WWW) as well as infrastructure to support electronic mails. The introduction of internet has permitted or accelerated innovative types of human relations with the help of immediate messaging, ‘internet forum’, and societal networking sites. ... nd administration networks around the globe, which are allied by a wide array of electronic, wireless and visual networking equipments (Coffman & Odlyzko, 2001). Internet is one of the significant technologies which is utilized to transmit an extensive assortment of information or facts, namely inter-related hypertext credentials of the World Wide Web (WWW) as well as infrastructure to support electronic mails. The introduction of internet has permitted or accelerated innovative types of human relations with the help of immediate messaging, ‘internet forum’, and societal networking sites. In addition, the passion of online shopping also emerged both in retail sectors and in sport industries. This is so, because of internet facility, individuals can access any retail or sports website all round the world in a single span of time, which is highly effective (Rajashekar, 2004). The paper highlights the influences of internet on the industry of sports. It also spotlights vari ous other factors as well affecting the sports industry due to internet. Discussion According to Smith & Westerbeek (2003), internet is one of the primarily used global networks,  which includes an organized set of  computer networks to offer variety of information or facts from one place to the other. Internet is also known by a short form of  scientific term named internetworks, which includes interrelation of computer systems with unique gateways or routers. Moreover, due to emergence of internet, the position of sports industry enhanced in a robust way all around the globe, which is rather quite noteworthy. This is because invention of internet enhanced the competitive advantages of varied sports brands from one another. Competitive Advantage Competitive advantage is referred as the process by

A Practical Manual for Job Hunters and Career Changers Case Study

A Practical Manual for Job Hunters and Career Changers - Case Study Example If you love what you do and are naturally good at it- your talent will shine through and the money will follow. We should just concentrate on bettering ourselves at different aspects of the job and the rest will take care of itself. A career needs to be planned, as any top executive will tell you, and making the right choices will pay dividends in getting you to the right places so you can climb the corporate ladder and make a name for yourself. This paper will look at the salary data for three jobs of my choice and compare them in terms of overall suitability and usefulness as career choices. Discussion After a good introspective thinking session about my skills and abilities and the jobs I would like to be in, I have selected (1) College Teacher (2) Investment Analyst and (3) Business Process Consultant as the three professions I would most like to be in, in that order. Teaching is my first choice because I have an innate ability to learn and pick up facts quickly as well as to exp lain them to others in a way they would understand. Investment Analyst would be my second choice because I am good with numbers and have some interest in finance and how it runs the corporate world. The last choice would be Business Process Consultant in case I do not get into the first two professions of my choice. This again is a good choice for one who is good at dealing with people and processes and knows a bit about business problems in different areas and how to overcome bottlenecks or kick-start processes. It helps one understand what are the threats and opportunities to handle and how to use the company’s strengths and overcome its weaknesses to survive in a competitive environment, how the world works and what impacts on opinions. I think it is something we should all show a little interest in. All the professions I have chosen need some college and university education but what really matters is the long-term interest in these professions. Without this one would be a rolling stone (Bolles, 2011). Median, 25th and 75th Percentile Base Wages and Total Compensation (NYC) Profession 25th Percentile Median or 50th 75th Percentile College Teacher $14, 398 $17, 515 $21,786 Investment Analyst $53,767 $61,790 $82,401 Business Process Consultant $101,290 $114,367 $128,530 SOURCE: www.salary.com. Accessed on 23 Sep 2011. 1. Which jobs are paid more or less? Is this what you would have expected? Why or why not? What factors could explain the differences in the salaries? Yes, the price that a job commands in the marketplace is both a reflection of the demand and supply for that particular set of skills as well as the training and experience that is required to enter into a particular profession. For example, in the education sector, the basic qualification considered for a college professor is a Bachelors Degree. Similarly, for an Investment Analyst, the basic educational qualification would be a Business or Finance Degree. For a Business Process Consultan t this would be a degree in Project Management along with an innate sense of planning, organizing and problem-solving. Most definitely the cost of a college education is also included in starting pay considerations. As one gains experience in these fields, the pay also increases with promotions, bonuses, and further perks.  

Battle leadership by Adolf Von Schell Essay Example | Topics and Well Written Essays - 1000 words

Battle leadership by Adolf Von Schell - Essay Example f von Schell in his book has explicitly stated that as leaders, there should be some sort of knowledge related with the souls of the soldiers who are giving their best shot in the battleground. According to his own theory and quite rightly so, the soldier is the only person, the living soul with which the war can be started, ended and carried out in the first place as it has to decide whether or not to dismantle a bomb, throw a rocket or anything that has to do something or the other with weapons and ammunition. More than that it is his immense resilience and sense of intellect and understanding that wins him many a war, even in the most difficult of times. He goes on to suggest in this essay that it is the responsibility of the leader in the battle field to make use of his soldiers in the best manner that he possibly can as well as become a role model for them so that they can take heed and give in their best demonstration of courage and bravery. Leaders, according to him are the torchbearers and it is only up to them to instill the confidence and belief in the rest of the army. Without their self belief, nothing is possible. Adolf is of the view that every leadership effort that there is present in the war grounds is reminiscent of the relationship that exists between the leader and his men, especially in the manner through which the same is being transferred to each and every player of the army. This is pretty significant as it says a thing or two about the communication flow that should be the key ingredient of any war, battle or for that matter a discussion that leads up to a war eventually. The values that the leader portrays are very important as this forms the bridge between him and the people who are being led under him. Values thus form the cornerstone of the term called motivation as it in essence forms the basis for a whole lot of avenues in the times to come, not only on the shoulders of the leader for his being true and straight to them but also

Ocean Depth Probe Essay Example | Topics and Well Written Essays - 1500 words

Ocean Depth Probe - Essay Example Electromagnetic Compatibility is the capability of electrical and electronic systems, equipments, and devices to operate in their intended electromagnetic environment within a defined margin of safety, and at design levels or performance, without suffering or causing unacceptable degradation as a result of electromagnetic interference (Electronic Project Design 2009). So, various aspects of the Ocean including the natural earth magnetic field at certain depth and the unnatural magnetic fields caused due to human being for their different installment of instruments have to be sorted out so that no interferences occur at the time of ocean depth probe. All types of equipments and systems must be designed to meet electromagnetic compatibility (EMC) specifications. To achieve this aim, special design techniques are necessary. Their effective use in practical applications depends on the understanding of the underlying physical principles. EMC problems involve complex electromagnetic interactions and hence can only be tackled effectively by a combination of experimental and numerical tools (Christopoulos 1992, pp. 239-247) At the time of investigation of the depth of ocean, using the different techniques to explore the ocean for various purposes the movement of the sound wave in the different level of water is different, depending upon the nature of the water quality and various objects and animal present at particular level. Thigpen et. al (1985) have find out that "in marine seismic exploration, an acoustic source disposed beneath the water surface generates a signal which is reflected from layers beneath the ocean floor and received by hydrophones connected to a remote recording unit." The further investigation explains that "the received reflected signal provides information about the subsurface characteristics of the earth" (Thigpen, B B et al. 1985). This production of sound may interfere if not used properly for the investigation. In an experimental report find out by Thigpen et. al. (1985) shows that "conventional acoustic sources used in marine exploration consist of an array of many air guns or water guns fired simultaneously at pre-selected time intervals." Explaining the effects by this experiment they say "the shape of the acoustic wave or "signature" of the array is dependent upon the depth at which the array is fired and on the synchronization of the firing instant among all the guns in the array." They find out some contrast results with word of caution that "if one of the two parameters or both are not substantially the same for all guns the seismic signature will be less than optimum and if the depths of the guns are different, the firing instant of each gun can be changed by fractions of a millisecond so that the resulting acoustic wave front is at maximum amplitude and strength." JAMSTEC (2007) has provided various techniques to measure the depth of ocean and to find out different aspects of benefit of ocean probe as follows: Sensors to Investigate the Ocean at Different Depths: With the use of CTD (Conductivity (salinity), temperature, depth), an observational instrument to measure the conductivity (salinity), temperature and underwater pressure (depth) of the ocean, electrically, with its deployment in the ocean connected by cable to observe a vertical profile

Analysis of Salient Macroeconomic Parameters of India Assignment

Analysis of Salient Macroeconomic Parameters of India - Assignment Example In PPP terms, it is quite evident from the above figures that the economy of India is growing at the average rate of 9 percent, which is certainly a good feat in the wake of liberalization and globalization process undertaken during the 1990s. The inflation rate has been growing steadily since the year 2005. Rapid economic growth in India has brought the perils of high inflation rate which was estimated at 10.9 and 12 percent in the year 2009 and 2010 respectively; however, in the year 2011 due to appropriate monetary policy by the Central Bank, it has reduced to 6.8 percent. The high inflation rate in India is causing great inconvenience to the people. (Inflation rate 2011) As per the report released by the Labor Ministry in October 2011, the unemployment rate in India was estimated at 9.4 percent during the fiscal 2010-11 which is certainly a matter of great concern. The government was confident of creating 58 million additional jobs by the end of 11the five-year-plan in 2012. Though India has been agrarian economy until the turn of this century in last one decade things have changed drastically as a contribution from services in the country's GDP has reached to almost 59 percent by the year 2010. (The government 2012) In its report of May 3, 2011, the Reserve Bank (Central Bank) specified that the Global economy was in an uncertain state. Inflation was the nagging issue on the domestic front due to high food prices. The policy document clearly specified that the goal of monetary policy was to nail the supply-side inflation. High inflation causes investment uncertainty. The policy document spelt out the necessity to bring down the inflation even at the cost of growth. Accordingly, Central Bank revised the interest rates upwards and raised the repo rates. Even CRR was often revised to take the excess money out of the market. That really helped to cool down the economy and brought the inflation rate at a moderate level. Thus, Central Bank keeps a strong vigil to control inflation and unemployment rate through its effective monetary measures. (Monetary Policy Statement, 2011)

Human Resources Practice Essay Example for Free

Human Resources Practice Essay 1. Introduction The HR Profession Map was developed using the following design principles: †¢ It describes what you need to do, what you need to know and how you need to do it within each professional area at four bands of professional competence. †¢ It covers behaviours as well as the technical elements of professional competence required in the HR profession. †¢ It is organised around areas of professional competence, not organisation structures, job levels or roles. †¢ The scope of the Map will cover the breadth and depth of the HR profession, from small to large organisations, from fundamental to sophisticated practice, local to global, corporate to consulting, charity to public sector, traditional to progressive. †¢ It has the versatility to be used in part, or viewed as a whole, with the core professional areas acting as the key or centre that is relevant to all. 2. Activity 1 Summarise the HRPM The Profession Map captures what successful and effective HR people do and deliver across their specialist profession, and sets out the required activities, behaviours and knowledge. Covering 10 professional areas and eight behaviours, set out in four bands of competence the Map covers every level of the HR profession, from band one at the start of an HR career through to band four for the most senior leaders. The Map has been designed to be relevant and applicable to HR professionals operating anywhere in the world, in all sectors and in organisations of all shapes and sizes. Professional Areas 1. Insights, Strategy and Solutions 2. Leading HR 3. Organisation Design 4. Organisation Development 5. Resource and Talent Planning 6. Learning and Development 7. Performance and Reward 8. Employee Engagement 9. Employee Relations 10. Service, Delivery and Information Behaviours 1. Curious 2. Decisive Thinker 3. Skilled Influencer 4. Personally Credible 5. Collaborative 6. Driven to Deliver 7. Courage to Challenge 8. Role Model (www.cipd.co.uk) 2.1Insights, Strategy and Solutions Human Resources professionals work from a deep business, contextual and organisational understanding to develop actionable insight, and prioritise HR strategies that make the most difference at any given time. You develop insight-led solutions, prioritised and tailored around a good business, contextual and organisation understanding – identifying opportunities and risks and acting on them. Business Vision and strategy of the organisation Products/services and customer profiles Financial and non-financial performance information Contextual Your sector and related regulations/legislation Political, economic, social, technological and environmental issues. Organisation Structure, processes, governance Culture, values, behaviours Key relationships, stakeholders, how decisions get made This understanding – and the resulting insights – allow us to create prioritised and situational HR strategies that make the most difference and build a compelling case for change. Includes these topics: Building a picture Developing actionable insight Delivering situational HR solutions that stick Building capacity and capability -Working with agility Organisation context determines the influence and priority of stakeholder roles and individuals, it also determines how readily new systems/ applications or methods can be adopted, and whether we can get there. If customers / principal stakeholders come from different contexts, this may systematically shape the goals and requirements 2.2 Leading HR Resourcing Band 1 Human Resources Professionals need to have a good knowledge of the principles and procedures for organisations recruitment, selection, training, compensation and benefits of labour relations and personnel information systems. A sound knowledge of business and management principles involved in strategic planning, modelling, leadership technique, production methods, and coordination of people and resources. Motivating, developing, and directing people, as they work, identifying the best people for the job also been able to identify potential for succession planning. . 3. Activity 2 Timely and Effective Service With any organization, we will typically find the customers HR supports are within recruiting, employee relations, training, etc, all pretty much the same, regardless of department, our customers are anyone who uses the HR services we provide we interact with supervisors, managers, employees, external candidates, and external organizations. The way that HR interacts with each of these groups is different depending on what is being delivered, but in the general sense, our customers are all as important as each other. 3.1 Employees Employees want professional HR support from real people and HR need to be responsive and clear about what services we offer. HR need to be easy to contact and able to respond quickly and effectively. Obviously employees require accurate pay and benefits, on time. They also want to be given the opportunity for training and development. 3.2 Managers Managers want an HR function which understands the workforce and can help management balance employee and business needs. They want a proactive HR function which identifies issues before they happen and works with managers to address them. They would like HR to help them with their most challenging people issues including motivation, change and skills development. An HR function which does not understand the business and the workforce completely loses its value. The needs of both employees and managers are sometimes be conflicting. For example, managers require a higher level of production and sometimes longer working hours whereas employees tend to want more time off and more focus on a work/life balance. A good HR department needs to work with both groups to find the best balance. A way of resolving these conflicts is to focus on the overall needs of the organisation, ensuring that the right employees are recruited and retained will help this. The skills and abilities of all employees need to be aligned to their job role and as HR we need to provide development and training to ensure productivity is reached and to manage turnover of employees. Coaching and counselling employees will also help and providing an effective reward and recognition system. 3.3 Recruitment Agencies HR and recruitment agencies are committed to developing and maintaining closer relationships, the outcomes for both parties are more positive, and from a strategic perspective, it’s the formation of these stronger partnerships that bring mutual business benefits and added value. Good reasons why an organisation would use recruitment agencies Gain access to job-seekers (both active and passive)  source candidates from more specific talent pools and match them to an  organisation’s vacancies reduce the time and in-house resources dedicated to recruitment use a range of specialist skills offered by recruitment experts Access specialist services such as screening, filtering and profiling of candidates Gain flexibility in recruitment to meet cyclical/ market demand Get expert opinion about and knowledge of current recruitment legislation Benchmarking purposes – access to salary data and local market knowledge. However in past experience working with some recruitme nt agencies it can become an expensive option as they tend to charge anywhere from 12.5 percentage of the starting salary upwards and a finders fee if the candidate does become permanent. 3.4 Communication Communication Type Advantages Disadvantages Email Easy to send Fairly quick to send Can send 365 days of the year Can send to a group of people at once Email can get stuck in spam and not received Attachments could contain viruses Internet could go down and may not receive mail for sometime Phone call Calls can be made 24 hours a day 7 days a week Get your message across and gain feedback immediately You cannot see each other’s body language Things could get mis-interpreted Costly Fax Can send exact copies of documents Easy to train how to use No immediate response Could misdial number sending documents to wrong person Poor quality of received document 3.5 Effective Service Delivery An effective HR services for all employees is seen as be supportive, not to dilute the responsibility of people management. Also have the ability to coach line managers, especially around managing performance. 3.6 Delivering Service HR should obtain thorough feedback from internal customers, line managers, senior managers and employees. This should cover both what they need from HR, and their user experience of current services. Such feedback could generate a clear and more effective HR function within the organisation. It can provide fresh insights and help the HR function to focus its efforts in these areas could add value to the business. 3.7 Difficult Customers Assuming that the employee provides value to the company and possesses redeeming qualities, there are ways to deal with difficult employees. Most often, managers will simply ignore problematic staffers. Managers who live by this rule hope the problem will just go away; that these people will somehow turn themselves around or stop being troublesome. Ignoring the situation is the wrong solution to what could likely become a progressive problem. It is important to take action as soon as the negative behavior pattern becomes evident when left untouched, this problem will only escalate. (http://www.entrepreneur.com/article/201950#ixzz2h4AjsnQf) 3.8 Resolving Complaints Employee complaints alert us to potential problems within the business Depending on the type of complaint that comes in youre going to want to keep relevant portions of your staff appraised of it while simultaneously safeguarding the privacy of the individuals involved. Its important to be transparent in these situations because employees are probably going to know this on the office gossip vine anyway, says Kelly. They want to see that management is aware of it too and that management does take action and demonstrates a commitment to a higher ethical standard. (http://www.inc.com/guides/2010/04/handle-employee-complaints.html/1)

Program Budgeting Essay Example for Free

Program Budgeting Essay In the general aspect of organizational management, the leaders and concerned authorities of each organization develop effective means of maximizing and properly allocating the important resources and elements existing in an organization for the benefit of the group. In this aspect, leaders aim to critically analyze and understand the processes involved in the organizational structure, the aims and pursuits of the group, the required costs and the available resources, and the issues in the organizations pursuit of achieving their common interest. In particular to this concern is the development of an effective and efficient budget allocation in terms of the production process of the organization. In this aspect, managers aim to develop an organized and realistic budget to govern the processes of the group for the aim of maximizing their capital and resources towards the achievement of their common goal. In the actual application of budget management, different approaches and strategies are used based specifically on the concern and characteristic of the organization and the process on which it will be applied on. Indeed, each budget target specific issues and concern on the organization on particular perspective such as on the micro, mezzo, or macro level. However, considering the actual application of these budget system, certain organization issues and concepts often hinder this pursuit namely on the political concern. One of which is the actual impact of constrain and limitations in the expenditure and use of resources in the budget to incorporate actual figures. In relation to this issue is the accuracy of the budget projection on the organization on which, certain aspects and field tend to be inconsistent on the concern of the budget. Another large factor also in the application of budget is the impact of the political framework already existing inside the organization. In actual view, the framework of the organization is largely based on political concepts on which, budget adjustments and changes will result significant reaction from this ground. Often, political parties inside the organization tend to react against the proposal as they view this concern to be unjustified and unequal to the general concern. In particular also to this is the impact of the budget allotment to the higher management in which they must also similarly comply with as part of the organization. Another is that other group in terms of political segregation can postulate underlying reasons for the budget application, which are significantly detrimental to the ideal concern of the budget management. Indeed, among also the important concern in the actual application of budget management are the factors of the views, interpretation, and understanding of the organization towards its concern, which are influential to the practice and adherence to the budget, implemented.

Explaining CAM And Its Followers

Explaining CAM And Its Followers BASIC DEFINITION OF CAM A cam is a mechanical component of a machine that is used to transmit motion to another component, called the follower, through a prescribed motion program by direct contact. INTRODUCTION TO CAM AND FOLLOWERS A cam follower, also known as a track follower,[1] is a specialized type of roller or needle bearing designed to follow cams. Cam followers come in a vast array of different configurations, however the most defining characteristic is how the cam follower mounts to its mating part; stud style cam followers use a stud while the yoke style has a hole through the middle.[2] The first cam follower was invented and patented in 1937 by Thomas L. Robinson of the McGill Manufacturing Company.[3] It replaced using just a standard bearing and bolt. The new cam followers were easier to use because the stud was already included and they could also handle higher loads.[ CAM AND MECHANISMS A cam mechanism consists of three elements: the cam, the follower (or follower system), and the frame. The follower is in direct contact with the cam. The cam may be of various shapes. The follower system includes all of the elements to which motion is imparted by the cam. This may be connected directly to the follower, or connected through linkages and gearing. The frame of the machine supports the bearing surfaces for the cam and for the follower. A CAM changes the input motion, which is usually rotary motion (a rotating motion), to a reciprocating motion of the follower. They are found in many machines and toys WHAT IS THE CONCEPT BEHIND CAM? A CAM is a rotating machine element which gives reciprocating or oscillating motion to another element known as follower. The cam and follower has a point or line contact constitute a higher pair or you can say that it is the mechanicl component of a machine that is used to transmit the motion to the another component of the machine called the follower, through a prescribed program by direct contact.The contact between them is maintained by an external force which is generally provided by the spring or sometimes by the weight of the follower itself ,when it is sufficient. Cam is the driver member and the follower is the driven member. The follower is in direct contact with the cam. CAM MECHANISM CONSIST OF THREE MECHANISMS CAM:It may be of many shapes FOLLOWER: It includes all the elements to which motion is imparted by the cam.This may be connected directly by the cam.This may be connected directly to the follower, or connected through linkages and gearing. FRAME: The frame of the machine supports the bearing surfaces for the cam and for the follower. APPLICATIONS OF CAM AND FOLLOWERS Cam and follower are widely used for operating inlet and exhaust valve of I C engine. These are used in wall clock. These are used in feed mechanism of automatic lathe Machine. These are used in paper cutting machine. Used in weaving textile machineries. The cam mechanism is a versatile one. It can be designed to produce almost unlimited types of motioning the follower. It is used to transform a rotary motion into a translating or oscillating motion. On certain occasions, it is also used to transform one translating or oscillating motion into a different translating or oscillating motion. Cams are used in a wide variety of automatic machines and instruments. The certain usuages of cam and followers that includes textile machineries, computers, printing presses, food processing machines, internal combustion engines, and countless other automatic machines, control systems and devices. The cam mechanism is indeed a very important component in modern mechanization. CLASSIFICATION OF CAMS Based on the physical shape Disk or plate cams Working of the disc cam with reciprocating follower. Working of the disc cam with oscillating follower. Cylindrical cam Translating cam CLASSIFICATION OF FOLLOWES (i) Based on surface in contact (a) Knife edge follower (b) Roller follower (c) Flat faced follower (d) Spherical follower (ii) Based on type of motion Oscillating followe Translating follower (iii) Based on line of action Radial (in line) follower (b) Off-set follower Cams can be conveniently classified into two main groups Group a: Cams that impart motion to the follower in a plane in line with the axis of rotation of the cam (as does a cylindrical cam). Group b: Cams that impart motion to the follower in a plane at 90 degrees to the axis of rotation, as with face or edge cams.Most cams fall into this category. TYPES OF CAMS Eccentric cam: A circular cam is often called an eccentric cam because the axis of rotation of the cam is offset from the geometric center of the circular disc. Concentric disc: A concentric disc attached to a rotating shaft would have its axis of rotation coinciding with its geometric center. PROFILE SHAPES OF SOME CAMS: PEAR-SHAPED CAMS: These type cams are often used for controlling valves. For example, they are used on motor car camshafts to operate the engine valves. A follower controlled by a pear-shaped cam remains motionless for about half a revolution of the cam. During the time that the follower is stationary, the cam is in a dwell period. During the other half revolution of the cam, the follower rises and then falls. As the pearshaped cam is symmetrical, the rise motion is the same as the fall motion. Edge cams It must be appreciated that this type of cam, where the follower is in contact with the edge of the cam disc, is only capable of imparting positive motion to its follower in one direction, that is, during the rise portion of the cam movement. During the fall portion of the cam movement the follower must be maintained in contact with the cam either by the mass of the follower and its mechanism or, more usually, by a spring. Both methods have their advantages. Box cams A groove can be milled in the face of cam discs. As the cam rotates, a follower located in the groove has its motion guided by the groove. This type of cam is called a box cam. Cylindrical cams: Cylindrical cams are used when motion has to be transmitted parallel to the axis of rotation of the cam. The cylindrical or barrel cam consists of a rotating cylinder with a helical (screw shaped) groove in its curvedsurface. A follower with a tapered roller end is located in the groove. As the cylinder turns, the follower moves in a straight line parallel to the axis of the rotation barrel cam. This type of cam is often used to guide thread on sewing machines, looms and fabric making machines. CIRCULAR CAMS: These cams are sometimes called eccentric cams. The cam profile is a circle. The center of rotation of the cam is often from the geometric center of the circle. The circular cam produces a smooth form of motion called a simple harmonic motion. These cams are often used to produce motion in pumps. Circular cams are often used to operate steam engine valves. As the cam is symmetrical, the rise and fall motions are the same. HEART SHAPED CAMS: This cam causes the follower to move with a uniform velocity. Heart-shaped cams are essential when the follower motion needs to be uniform or steady as, for example, in the mechanism that winds thread evenly on the bobbin of a sewing machine. A heart-shaped cam can be used for winding wire evenly on the former of a solenoid. UNIFORM ACCELERATION AND RETARDATION CAMS: A cam shaped as shown controls the motion of the follower so that it moves with uniform acceleration and retardation. The follower gains and looses velocity at a constant rate. Uniform acceleration and retardation cams are used to controls the motion of linkages in complex machinery. Types of Cam Followers There are three types of cam followers, and since the type of follower influences the profile of the cam it is worthwhile considering the advantages and disadvantages of each type. The three types are the knife-edge, the roller follower and the flatfoot or mushroom follower. The Knife Edge Follower: This is the simplest type, is not often used due to the rapid rate of wear. When it is adopted, it is usually for reciprocating motion, running in slides and there is considerable side thrust, this being a component of the thrust from the cam. The Roller Follower: This eliminates the problem of rapid wear since the sliding effect is largely replaced by a roller action. Some sliding will still take place due to the varying peripheral speed of the cam profile, due to the changing radius of the point of contact. Note also that the radial position of the contact between the cam and the roller, relative to the follower center, will change according to whether a rise or fall motion is taken place: this fact has to be considered when constructing the cam profile. Again,with the roller follower, considerable side thrusts are present, a disadvantage when dealing with reciprocating motions. This side thrust will be increased when using small rollers. The Flat Foot or Mushroom Follower: This has the advantage that the only side thrust present is that due to the friction between the follower and the cam. The problem of wear is not so great as with the knife-edge follower, since the point of contact between the cam and follower will move across the face of the follower according to the change of shape of the cam. A trick to lessen further the effect of wear is to design the follower to be capable of axial rotation and arrange the axis of the follower to lie to one side of the cam. Thus the contact with the cam will tend to cause rotation of the follower. The cam profile, to work with a flatfoot follower, must be convex at all parts, in order to prevent the corners of the follower digging into the cam profile. The minimum cam radius should be as small as possible to minimize sliding velocity and friction. All three types of cam followers can be mounted in the following ways: 1) In-line with the cam center line, 2) Offset from the cam center line, or 3) Mounted on a swinging radial arm. CAM-VALVE CAM TERMINOLOGY Trace point: A theoretical point on the follower, corresponding to the point of a fictitious knife-edge follower. It is used to generate the pitch curve. In the case of a roller follower, the trace point is at the center of the roller. 2.Pitch curve: The path generated by the trace point at the follower is rotated about a stationary cam. 3. Working curve: The working surface of a cam in contact with the follower. For the knife-edge follower of the plate cam, the pitch curve and the working curves coincide. In a close or grooved cam there is an inner profile and an outer working curve. 4. Pitch circle: A circle from the cam center through the pitch point. The pitch circle radius is used to calculate a cam of minimum size for a given pressure angle. 5. Prime circle (reference circle): The smallest circle from the cam center through the pitch curve. 6. Base circle: The smallest circle from the cam center through the cam profile curve. 7. Stroke or throw: The greatest distance or angle through which the follower moves or rotates. 8. Follower displacement: The position of the follower from a specific zero or rest position (usually its the position when the follower contacts with the base circle of the cam) in relation to time or the rotary angle of the cam. 9. Pressure angle: The angle at any point between the normal to the pitch curve and the instantaneous direction of the follower motion. This angle is important in cam design because it represents the steepness of the cam profile. Some question arises regarding cam and followers: When is a flat faced follower preferred as compared to roller followers and why? Flat faced followers are preferred to roller followers where space is limited for eg: cams with flat followers are used to operate valves of an automobile engine but in case of stationary and oil engines, roller followers are preferred because more space is available. What data is plotted on displacement diagram of cam and follower motion? Ans:Plot of linear displacement i.e. lift or stroke (s) of follower (on Y axis direction) versus angular displacement (ÃŽÂ ¸) of the cam for one rotation (on X axis direction) REFERENCES: WIKIPEDIA. McGILL CAMROLL bearings. Robinson, Thomas L., Bearing, US

The Chocolate Market Industry Economics Essay

The Chocolate Market Industry Economics Essay The chocolate market industry has been around in the UK since the 19th century. Since then, many different firms have developed and established themselves in the market, resulting in a competitive market. Therefore, this project will focus on how the UK chocolate market structure has changed and evolved over the years and the causes of this. Our project will be mainly based on analysing the chocolate company Cadbury and their trend in sales, along with other factors which has caused the takeover of Cadbury by Kraft Foods. From this, we will be able to determine the factors which caused the change of market shares original Cadbury has. Outline the trend in sales by the major chocolate manufacturers in the UK over the last 10 years, and analyse the structure of the UK chocolate industry. Western Europe is the largest chocolate market in the world (Haymarket Network Ltd. June 2012) and Britain has the biggest confectionary market among the European Union(Barnett 2006). Moreover the UK has the seventh highest consumption of chocolate in the world. The average Brit consumes 17.49lbs of chocolate per year (The World Atlas of Chocolate 2000). Since the last ten years the chocolate confectionary sells has grown significantly. During the period of 2000-2005 the compound annual growth rate for chocolate sales in percent was approximately 2.5% Euro. The estimated value of the sales for 2005 was à ¢Ã¢â‚¬Å¡Ã‚ ¬6,214m (Euromonitor International 2005). Additionally, according to Mintel UK market research firm, the chocolate market in the country reached  £3,976 billion in 2011, a 21% increase over a five-year period and 7.5% growth since 2010. As the people seem to continue purchasing chocolate, even more than before, this is certain premise for involving huge chocolate players in strive for bigger market share in the country. In the last ten years the chocolate market in United Kingdom was dominated by several companies. Since 2010, when Kraft took over Cadbury, three companies dominated the market with control over 83 percent in 2011 Nestlà ©, Mars and Cadbury/Kraft. Figure 1. Percentage of market share in the UK chocolate industry (Trading Visions 2011) Other big companies involved in the UK market are Hershey, Thorntons, Ferrero, Lindt, Divine chocolate and others. The Mintel released table in 2012th explains more detail the changes in the market chocolate share during the last couple of years. 2009 2010 2011 (est) % change  £m %  £m %  £m % 2009-11 Kraft Foods (Cadbury) 1,187 33 1,252 33 1,297 33 9.3 Mars 953 27 1,005 27 1,073 27 12.6 Nestlà © 585 16 606 16 646 16 10.4 Ferrero 130 4 126 3 129 3 -0.8 Thorntons 68 2 75 2 74 2 8.8 LindtSprà ¼ngli 49 1 60 2 63 2 28.6 Total of the above 2,972 83 3,124 83 3,282 83 10.4 Others 375 10 404 11 423 10 12.8 Own-label 228 6 244 6 271 7 18.9 Total 3,575 100 3,772 100 3,976 100 11.2 Figure 2. Percentage change in market shares in the UK chocolate market, by value, 2009-11 (Mintel 2012) The fragmentation between few large companies in the chocolate confectionary industry is a sign for oligopolistic structure of the market. During last 10 years, the situation changed several times. Brand owned by Cadbury, Daily Milk, grew 11,7% from  £374m to  £418m in 2010 while Kraft brandsMilkà Ã‚ ° sales increased from  £8,7m to  £21,3m according to Miggiano (category vice-president for chocolate in the UK). Normally an oligopoly exists when the top five or less firms in the market account for more than 60% of total market demand/sales (Econ 100 n.d.). Therefore it can be concluded that the situation of the market structure is certainly an oligopoly. A typical characteristic for oligopolistic competition is the big amounts spent for advertising. The leading company Cadbury spends millions for advertising every year, for example for their new chocolate bar Crispello they have prepared 7 million £ from their budget (Mail online 2012). In the UK chocolate industry there are known to be several barriers to entry, contributing to the structure of the market. The huge capital needed for starting business in the market is the main obstacle for new firms. Advertising and marketing could also be classed as a major barrier to entry, where concerning the oligopolistic confectionary firms. This is because some companies may have the financial power to win over consumer loyalty with their expensive branding. Therefore, the contestability of the market can be questioned as market firms with well- established, branded products make it rather difficult and more expensive for new firms to enter into the market successfully. However there are a lot of chocolate firms in the industry, with small profits and share. An example is the Divine Chocolate company, which is well known for its fair trade policy. Explain why Kraft Foods wanted to take over Cadbury. To what extent do you think the arguments against this takeover were valid? Cadbury is known to be one of the largest confectionary companies in the world. The British owned company was founded in 1824 and has been in existence since. However, in February 2010, Kraft Foods Group a reputable company within their own rights took over the multi-billion pound business, which caused significant outrage. The unprecedented event meant that Cadbury did not expect other firms to bid for the company, especially when it was not for sale. However, Kraft Foods had other intentions stating that The British confectioner offers Kraft greater access to sharp growth in emerging markets as well as some of the worlds leading chocolate (Ruddick 2010). It is therefore, evident that Kraft wanted to takeover Cadbury purely for economic gain, and to raise the companys profile and reputation amongst other respectable markets. Kraft Foods felt this was the perfect opportunity to do so and as a result, forcefully imposed a deal on Cadbury which they felt was sufficient enough for Cadbu ry to transfer/ give up their assets (company). This is also evident in this statement which mentions that Not only was Cadbury not for sale, but it actively resisted the Kraft takeover (Moeller 2012). Additionally, recent information suggests it is also debatable whether arguments in opposition of the takeover were valid, particularly due to Cadburys profits increasing in recent years. Telegraph staff and agencies (The Telegraph 2012)indicates that the purchase of Cadbury by Kraft allowed for Cadbury to be reinstated into the global market where consumerism remains at large. Kraft has reported strong sales and profit increases in the first full quarter since it took over Cadbury. Sales rose 25% to $12.3bn ( £7.75bn) in the three months to 30 June, and Cadbury accounted for 90% of the gains. Net profits were up 13.3% to $937m ( £590.1m), compared with $827m ( £521m) in 2009 (Barker 2010). Thus, allowing for Cadbury to expand and increase its profitability. It can therefore be said, that although some felt apprehensive towards the move of Cadburys ownership, it seems to have been for the better. With MP Steve McCabe even stating I think the investment is whats crucial to the l ong term future, and pointed out that Kraft had also expanded the research and development section. On the other hand, Now, nearly two years on since the hostile takeover in February 2010, the firm has announced a further 200 job cuts, the company has given no specific assurances over the future of 4,500 UK jobs (BBC 2011). Therefore, suggesting that those against the transfer of the company did undoubtedly have reasons to be concerned. An additional article even goes further to suggest Kraft already has a track record of cutting production and moving production abroad. Theres no guarantee that theyll keep production in the UK in the long run (BBC 2010). This indicates that there were implications of giving permission to Kraft to handle the company. Yet, this risk was still taken instilling fear in workers who were already apprehensive of this transition. This suggests arguments against the takeover were indeed valid. Overall, it can be argued in this section that although Kraft, being a well-established company with a strong portfolio to build upon, it caused much controversy in its takeover of Cadbury. The addition of Cadbury to the firm means that Kraft is able to emerge in markets successfully that they were restricted from before. Many argued that the takeover allowed for Cadbury to develop further into global markets rather than remaining in the UK. The company became increasingly profitable and as a result, a popular one in which many are interested in investing. However, with the good comes the bad and in a situation as such, it meant that the UK staff of Cadbury were at risk of losing their jobs. This would occur if Kraft moved the Cadbury business abroad, which has partially occurred since. Kraft has produced good results for Cadbury but not without causing implications in the UK (where Cadbury originates from). It can be stated from the research evidence that the intentions behind Kraft s takeover of Cadbury are quite clear and the opposition arguments of the UK Cadbury staff and the UK government are most certainly valid as displayed throughout this section. On a chart show what has happened to the UK pound (sterling) against the dollar between December 2007 and September 2012 Source: Bank of England Using a supply and demand diagram, explain this change in the sterling exchange rate against the US dollar. The exchange rate is the rate at which one currency trades for another on the foreign exchange market. On the open market prices of goods, commodities and value of nations currency (under a floating exchange rate) are subordinated to the control of two forces- supply and demand (Sloman:360). Generally, the exchange rate is determined by the fundamental law of the market forming an equilibrium rate (price) by equating demand and supply of the currency. One of the primary laws of supply and demand indicates that high supply causes low prices and high demand results in high prices. This fact implies that when there is a rich supply of a particular good then the price should fall and vice versa. The price increases when there is a scarcity of the product. Consequently, an increase in the demand of a commodity would cause it to appreciate in value, whereas an increase in supply would cause it to depreciate (Capital Market Services 2012). The change in the exchange rate of UK pound sterlin g to US dollar can be explained using a basic supply and demand diagram.1.jpg Figure 1 Figure 1 shows a normal downward slopping demand curve. A decrease in the price of the pound in relation to dollars from $2 to $1 will cause British exports in the USA to become much cheaper than the domestic product. The demand for British export will rise in the USA, and in a result, the demand for British currency to buy these goods will increase, as the Americans will have to exchange their money for British pounds. Thus, at lower prices (lower exchange rate) more pounds will be demanded, and vice versa. Movements up the vertical axis represent an increase in price of the pound, which is equivalent to a fall in the price of the dollar. Similarly, movements down the vertical axis represent a decrease in the price of the pound (Capital Market Services 2012). 2.jpg Figure 2 Figure 2 describes the supply side of the determination of the exchange rate. When UK importers wish to buy goods from USA, they will supply pounds on the foreign exchange market in order to obtain dollars. The higher the exchange rate, the more dollars they will get for their pounds (Sloman 2009:360). If the price of pound in relation to dollar rises from $1.50 to $2, price of imports from the USA will fall. Assuming the price elasticity of demand for the American imports is greater than one, the amount of pounds that UK consumers will need to supply in order to obtain the dollars to buy the goods- will rise. The supply curve slopes up because British firms and consumers are willing to buy a greater quantity of American goods as the dollar becomes cheaper (i.e. they receive more dollars per pound). Thus, the higher the exchange rate, the more pounds will be supplied (Sloman 2009:360). 3.jpg Figure 3 Based on Sloman 2008:162 Suppliers and consumers meet at a particular quantity and price at which they are both satisfied, known as the equilibrium price pictured by Figure 3. At any higher price there would be an excess supply of British pounds that would drive price down. A lower price would cause a shortage of pounds driving the price up. In practice, the process of reaching equilibrium is instantaneous. The foreign exchange dealers working for the banks are incessantly adjusting the rate as new customers make new demands for currencies (Sloman 2009:361). 4.jpg Figure 4 Based on Sloman 2008: 161 A change in the exchange rate is caused by any shift in the supply and demand curves. When the demand and supply curves shift from D1 and S1to D2 and S2 respectively the exchange rate will fall from $1.60 to $1.40. A decrease in the free-market exchange rate is called depreciation, an increase is an appreciation. Explain the impact of this change in the value of sterling against the US dollar on a UK chocolate manufacturer who buys cocoa beans which are priced in dollars Appreciation of pound against dollar is most beneficial for importers, like given UK chocolate manufacturer who buys cocoa beans priced in dollars. They are advantages as they need to find fewer pounds to buy their imported goods. Depreciation of home currency makes foreign buyers disadvantages as they need to find more money to pay for their imports (tutor2u). Therefore, in this example the best time for foreign investments was between December 2007 and June 2008 when the pound exchange rate was the highest. Outline the causes of the current recession in the UK. Using relevant economic theory show how recession affected the UK economy. Economist and experts still disagree on the definition of recession. However, technically speaking, the economy of a country would slide into recession when it experiences two continual quarters of negative economic growth. This happens when the GDP would have to contract on a quarter by quarter basis for a total period of six months. GDP (gross domestic product) is the total amount of goods and services produced by a country in a given period of time. The credit crunch that began in August 2007 brought recession in Britain and other countries across the world. Soon everything worsened dramatically and turned into global financial crisis in the autumn of 2008. The recession started in America where mortgage companies got into massive debt by giving out many subprime mortgages. They then bundled this debt on to other countries such as the UK by borrowing from abroad to finance this risky lending.The central problem of UK was Britains banks, which had invested their reserves in those bundles or effects that turned out to be unsafe, illiquid or even worthless. As UK banks began to struggle, the government allowed them to lend to each other to promote liquidity. They did not know that this would result in even more debt and tension between the banks. Consumer confidence dropped dramatically down. Along with the overvalued housing market finally failing, consumption began to fall.The British economy was officially declared to be in a re cession in January 2009, when the Office for National Statistics (ONS) announced that the estimate of gross domestic product (GDP) showed a fall of 1.5 per cent in the last three months of 2008 after a 0.6 per cent drop in the previous quarter. This was the biggest quarter-on-quarter decline since 1980 and the first time the economy had been in recession since 1991. ONS figures show that GDP fell by 2.4 per cent in the first quarter of 2009 compared with the last quarter of 2008. GDP fell by a further 0.7 per cent in the second quarter of 2009, leaving the level of GDP 5.5 per cent lower than in the second quarter of 2008, the largest annual fall on record (ONS 2009). It was the deepest recession since the war. The Manufacturing output was down 7% by end 2008. It has affected many sectors including banks and investment firms. Many well-known and established businesses went bankrupt. Britain has struggled to come out of the latest recession, with much speculation of a double dip recession during the 2010s. Output fell by 0.5% in the 4th quarter of 2010. The unemployment rate rose to 8.1% (2.57m people) in August 2011, the highest level since 1994. As of January 2012[update], after 15 quarters, GDP is still 4% down from peak at start of recession. And now end of 2012 there are also speculation of a triple dip recession. Explain the statement about cocoa, referring to the relevant types of elasticity. Supply conditions play a big role in terming the price of chocolates. Since Cocoa is a farm product it is subject to fast-developing changes in growing conditions. Ivory Coast is the biggest and Ghana the second biggest producer of cacao therefore if any viruses, like the stunted shoot disease, or any bad weather conditions affect their harvest will have consequences on the chocolate prices. On the other side good weather conditions will boost supply and drop the prices. Unpredictability of prices is increase by the fact that chocolate demand is very inelastic. In the US, short-term elasticity of demand has been estimated at about -0.2, and is even lower in some big European consumer countries (Henri Jason 1994). When demand is inelastic, even a small shift in the supply curve can produce a big change in the market price. IEoD = (% Change in Quantity Demanded)/(% Change in Income) Another factor that determines the prices of chocolate is the strong income elasticity of demand. For example in the United States, a 10% increase in income has been estimated to increase per capita chocolate consumption by 9.2% (Henri Jason 1994). Income elasticity is not lot different in other countries. The recession makes people believe they should spend less and most of the cases people do earn less money or they have recently lost their job because of the financial crisis. Therefore they have less to spend. This will affect their choice between normal goods and luxury goods. If chocolate becomes too expensive they might become luxury good for some people, at the moment it is a normal good for most people. undefined Source: tutor2u As a part of your conclusion, assess the future of the major chocolate companies inthe UK. Do you foresee future growth, stagnation or decline? Overall, it is evident that many factors influence the chocolate market in todays world. In recent years the best market decision by various chocolate companies was offering a variety of products to the consumer market. This strategy led to big profits for the biggest players in the industry, as they could afford the expensive advertising for their products. However, the trend for chocolate purchases has not slowed down regardless of the economic situation. In fact opposite to logic, people seem to have taken advantage from chocolate products in the recession, as they have spent more time staying home during the hard times of the British economic stagnation. On holidays such as Easter and Christmas, purchases for some specific products has doubled, tripled or even more compared to the rest of the year. According to professional investigators of the chocolate trends, like Mintel, the future of the chocolate market in UK will face a growth in the next several years. However, as a group we believe based on the evidence from this project, that the UK chocolate industry could potentially be dominated by foreign companies, resulting in stagnation for British chocolate companies.

How People Interact With Search Engines

How People Interact With Search Engines A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search. Search engines utilize automated software applications (referred to as robots, bots, or spiders) that travel along the Web, following links from page to page, site to site. The information gathered by the spiders is used to create a searchable index of the Web. When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot. There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two. HOW DO SEARCH ENGINES WORK? Every search engine uses different complex mathematical formulas to generate search results. The results for a specific query are then displayed on the SERP. Search engine algorithms take the key elements of a web page, including the page title, content and keyword density, and come up with a ranking for where to place the results on the pages. Each search engines algorithm is unique, so a top ranking on Yahoo! does not only a short period before the search engines developers become wise to the tactics and change their algorithm. More likely, sites using these tricks will be labeled as spam by the search engines and their rankings will plummet. animation mean nothing to search engines, but the actual text on your pages does. It is difficult to build a Flash site that is as friendly to search engines; as a result, Flash sites will tend not to rank as high as sites developed with well coded HTML and CSS (Cascading Style Sheets a complex mechanism for adding styles to website pages above and beyond regular HTML). If the terms you want to be found by do not appear in the text of your website, it will be very difficult for your website to yield high placement in the SERPs. Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the sites meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine. Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index. In both cases, when you query a search engine to locate information, youre actually searching through the index that the search engine has created -you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search guarantee a prominent ranking on Google, and vice versa. To make things more complicated, the algorithms used by search engines are not only closely guarded secrets, they are also constantly undergoing modification and revision. This means that the criteria to best optimize a site with must be surmised through observation, as well as trial and error and not just once, but continuously. Gimmicks less reputable SEO firms tout as the answer to better site rankings may work at best for engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasnt been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated. So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for. One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known keyword stuffing, or spamdexing. Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered important and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking. SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engines natural or un-paid (organic) search engine results In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search video search, academic search news search and industry-specific vertical search engines engines. As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content ,HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links or inbound links, is another SEO tactic. HOW PEOPLE INTERACT WITH SEARCH ENGINES We like to say Build for users, not search engines. When users have a bad experience at your site, when they cant accomplish a task or find what they were looking for, this often correlates with poor search engine performance. On the other hand, when users are happy with your website, a positive experience is created, both with the search engine and the site providing the information or result. What are users looking for? There are three types of search queries users generally perform: Do Transactional Queries Action queries such as buy a plane ticket or listen to a song. Know Informational Queries When a user seeks information, such as the name of the band or the best restaurant in New York City. Go Navigation Queries Search queries that seek a particular online destination, such as Facebook or the homepage of the NFL. When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is the primary question search engines try to figure out millions of times per day. The search engines primary responsibility is to serve relevant results to their users. It all starts with the words typed into a small box. KEYWORD RESEARCH It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. Through the detective work of puzzling out your markets keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Its not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.